I think most of you have seen a recent campaign I made for
Western Union. It was indeed an amazing opportunity to showcase my passion in a global platform.
In this blog, I want to share with you my experience in working for this campaign ( which I can definitely say, one of the highlights of my 2018).
Now, let's backtrack a few months before its release.
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Filming some clips in Marikina[/caption]
Back in June, after months of negotiations, I finally welcomed an international filming crew to Marikina, my hometown in the Philippines, to make two episodes about my life and journey for an award-winning project called
#LiveMoreShareMore.
In a sea of influencers, from all over the world, it is still hard to believe that I was one of the few selected content creators to be featured in the series, showcasing inspiring people.
#LiveMoreShareMore was developed by
RDB | Robin des Bois, an international Media agency focusing on Influencer Millennial Marketing and Branding Campaigns in Vienna, London and Manila, and the project is powered by
Western Union - the global leader in cross-border, cross-currency money movement in over 200 countries.
After watching previous episodes of the web series featuring influencers such as Nuseir Yassin, creator of the one-minute daily videos channel
@nasdaily;
Mihaela Noroc, author of the project “The Atlas of Beauty”; Youtuber Maria (
@LaCooquette); Filipino yo-yo champion
Sean Perez and also videos featuring
Mario Rigby, a modern explorer who spent two and half years crossing Africa by foot and kayak, it was my turn to represent my country, not only as a content creator, but also as an artisan, sharing with others how much love goes into each journal I made via my very own
Surat Journals project.
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With Marcio Delgado and Rainer Frick (briefing for our audio recording sesh)[/caption]
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Marcio dicussing some questions that I needed to answer for the shoot[/caption]
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Shooting some dramatic shots with Rainer. You can definitely spot this in the final video[/caption]
The team of professionals spending three days with me in Manila and Marikina included German film director Rainer Frick, filming assistant Jan Pilny, Marc David Acob and the London-based Journalist and producer
Marcio Delgado, a Global Content Manager and social Influencer Headhunter for RDB and whom signed me for the campaign.
Besides being part of a Global project like that for a brand that has been around for over a century, it is always fascinating to see how it is made by a crew that spends approximately 100 days on the road, each year – this is more time travelling than some of the travel bloggers that I’ve met in Asia or Europe during my own trips.
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Been using Western Union ever since I started working abroad. Definitely one of the best options to send money anywhere in the world.[/caption]
“It takes a lot of work to film each episode, several hours per day, and few people realize that. We also have to deal with other challenges while filming abroad, from earthquakes in Mexico to lost luggage in the USA or heat of up to 46C in India, for example. But the end results make it worthwhile.” – says the series producer Marcio Delgado.
It gives you a sense of accomplishment when you hear the words ‘It’s a wrap’ after filming many different sequences that you even don’t know if it will make to the final video. And the best part is when you watch the episode live, again, months later.
All episodes are published across Western Union’s social channels, including Facebook and teasers on Instagram, and they are also made available to watch in a dedicated blog about the Live More project.
In case you haven’t seen my two episodes already, I invite you to have a look at: https://www.westernunion.com/blog/sharemore/#kenneth or by pressing play below
Live Adventure @KennethSurat | #LiveMoreShareMore #WUSharesKenneth
#Ad He designs his own future. Join us as we team up with Kenneth Surat on his journey to inspire positivity and share stories #RightNow
Who do you strive to inspire? #LiveMoreShareMore #WUSharesKenneth #CustomerStories
To find out more about Kenneth check out: http://on.wu.com/Kenneth
Posted by Western Union on Monday, November 5, 2018
Choose Passion @KennethSurat | #LiveMoreShareMore #WUSharesKenneth
#Ad He thinks global but his ❤️ remains local. Join us as we team up with Kenneth Surat to follow him on his entrepreneurial journey #RightNow
What do you aspire to be? #LiveMoreShareMore #WUSharesKenneth #CustomerStories
To find out more about Kenneth check out: http://on.wu.com/Kenneth
Posted by Western Union on Monday, November 12, 2018
Episodes of the current second season are published weekly on www.facebook.com/westernunion
Follow Marcio Delgado for some behind-the-scenes updates on Instagram: @marcio_delgadohttps://www.instagram.com/p/BkJu1QnjrY4/
